Client Name:- Perceptions Branding

Type of Work:- Book Design & print

Brief:- The brief was to make a book that would have some interaction with the user, rather than it being a boring plan note book to just write down points

Process:- My idea was to create a corporate book that can live a lasting impression and have some interaction with the user. As the handouts were given to people who were in Senior positions in corporate, it cannot be jazzy and loud, but it should have some quirk in it. I started to think and then I got an idea! 

Every day, we get a lot of thoughts in our brain and have a lot of things to write down, so I came up with the concept of creating all the terms that are used in corporate world and the pen is enabling to write down those thoughts. I wanted to illustrate all the words, like the curves of the brain and hence started illustrating it.

After completing the illustration, I added our brand color at the background and completed the cover design and we had a personal note for the reader.

For the internal pages, I wanted the pages to be interactive a bit and also has a provision of writing notes. Also , I wanted also help the reader with a efficiency optimization technique called -The IMPORTANT URGENT MATRIX, so that they can plan their day better. A common technique used for time utilization.